Search engines bring your website to the notice of the prospective customers. When a topic is typed for search, almost instantly, search engines will sift through the millions of indexed pages and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Prospective customer will probably only look at the first 2-3 listings in the search results therefore making rankings very important.
Furthermore, most searchers will use only a few search engines. Specifically the ones that do the best job in presenting the most relative search results. So in the end it all depends on which search engines the customers use and how they rank your site.
Selecting the right keywords to rank for will bring your site the right kind of visitors. It is the Keywords that play an important role than any expensive online or offline advertising of your website.
When someone wants to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine. This can happen when someone searches for the name of the site or when searching for the name of a product or service.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
The most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ different ranking algorithms. These algorithms might vary substantially from search engine to search engine however, the thing every search engine checks is the location and frequency of keywords on a web page. Algorithms also rank web pages based on how many links or in other words, votes of confidence they have from other pages.
Optimization of your site can really give you the rankings and traffic that will help your business grow. When performed by a qualified, experienced search engine optimization consultant, this kind of optimization can and will produce results.